Enterprise grade AI-powered revenue management platform for independent hotels
2023 - 2026 - takeup.ai
Product Context:
TakeUp was an AI-powered revenue management platform for independent hotels, inns, and boutique hotels. It helps operators make better pricing decisions by combining booking data, market signals, forecasting, competitor insights, and automation. TakeUp was a seed venture of a venture studio, whose doors were closed by their sole investor, and that has domino-ed down to all of the ventures, including TakeUp and me in May 2026.
My Contributions:
I acted as a long-term embedded design partner to the founding team, product, engineering, data science, CS, and leadership. My role was to shape the product experience at a strategic and systems level: clarifying ambiguous product problems, defining UX direction, translating complex pricing logic into usable workflows, and raising the quality bar.
I led design across core product areas including rate management, pricing controls, forecasting, reporting, competitor insights, and decision-support tools. Much of the work involved making AI-driven recommendations understandable, trustworthy, and actionable for non-technical hospitality operators.
A key outcome was designing functionality that reduced manual rate overrides by up to 80%, helping customers rely more on automated pricing while keeping control.
I owned product analytics across PostHog, Mixpanel, and Hotjar, connecting user behavior, product friction, and design decisions.
I used AI throughout the design process for research synthesis, UX logic exploration, interface ideation, documentation, QA support, and faster iteration.
I helped establish a shared design system workflow across Figma, frontend code, and AI-assisted prototyping tools to accelerate iteration and reduce design-to-code drift
I worked in a highly async remote environment with fast feedback loops and close engineering collaboration
TakeUp raised $11M Series A during my tenure
