Echotags
2016 - 2017 - I cofounded this App
Product Context:
Echotags is an offline audioguide for Amsterdam in the Netherlands. It uses geolocation to play recorded messages via earbuds when a user is close to an interesting object, spot, or location. I co-founded, designed, and built an MVP version of the app.
The Challenge:
Make the product for short term travelers who stay in a city just for a couple of days and who like active traveling and learning something new about the place they visit.
The Solution:
To build a mobile application for solo travelers and short-time visitors called Echotags. It allows you to dive into the new city and discover places hands-free. You can get lost and rely on our content made by locals who know the city the best. Put headphones on, hide your iPhone in a pocket — that’s all.
Services:
Product design
User experience design
User interface design
Product strategy
Risk estimation
Project management
Deliverables:
Ideation sketches
Research
User flows
Wireframes
Concept testings
High-fidelity prototypes
Documentation (design to development handoff)
Motion design
Quality assurance
Read the case study I wrote about Echotags
App design
The market of solo traveling is growing super fast. A number of bookings increased nearly 60% in last three years and 1/3 of all trips in Europe are solitary.
I started making the very first mockups and schemes of the interface. They were just a simple handmade sketches that showed the main design decisions and connections between the screens. I really like working by hand because that gives a lot of freedom and it’s really fast. The process is efficient and clear when you keep in your head what do you want to communicate. It allows making a lot of iterations fast and in an entertaining way.
The history of the iterative process of designing the landing page.
I created handmade images for the landing page and marketing purposes.
I designed a few newsletters for our users made in a form of a comic book.
In Echotags, content is the king. It’s an app built around content. We wanted to deliver the best quality information that we could. We decided to make around 200 points of interest in the first iteration of the product. This resulted in sufficient density of points, so the travel time between them on foot won’t take too long.
I decided to make a service to manage the database of Echotags points. It should allow us to add, view, modify and delete points. We wanted to have a search option, preview of all triggers and possibility to keep the text for audio recording. We called it Echotags Marker.
A vector illustration that I made for the Echotags app.