Checkers
2016 - I cofounded this app
130k downloads board game adaptation for iMessage App Store
I wrote the case study about this project
Apple announced in June 2016 the 10th version of iOS. One of the featured things was the introduction of the Messages App Store. Two weeks before the system première I came up with an idea to make an app for their new platform. Who hasn’t played checkers as a kid? It was enough time to make a simple board game. I wanted to focus on the very first impact of the new selling platform. As a result of this decision, checkers were downloaded more than 130 000 times and promoted by Apple from the very first day.
