Starred provides solutions for better feedback and keeps respondents first.
Goal
To build professional software to collect, analyze and act on feedback. Automated and at scale.
Scope & Duration
2018-2020
Role
UX Designer / Product Designer
Make it stand out.
What skills have I employed?
👉 Designing and framing the design to development process
👉 Building and maintaining a scalable design system - Polestar
👉 Built the data-informed culture within the organization by implementing tools like Mixpanel and Hotjar
👉 Improved the survey completion rate by 51-95% by applying UX methodologies.
👉 UX and UI improvements of the platform
👉 Usability testing
👉 Feature prioritization methodology
👉 Building Starred Connect from scratch; part of the platform that allows building integrations with external apps without code knowledge. Average time to integrate with other platforms decreased from days to minutes.
👉 Design evangelization
👉 Improved onboarding
👉 Developed metrics and analytical culture
👉 Improved given metrics by design adjustments
👉 Design sprints
👉 Design audits
👉 Checking usability heuristics
👉 Leading design projects
What has challenged me and what have I learned?
👉 Working with a team in multiple locations. I gained experience how to efficiently communicate, discuss and handle design principles, tests and documentation remotely.
👉 Limited development resources. I learned how to use them to produce the most impact and valuable solutions.
👉 Working with the legacy project. How to understand constraints and push the product design into the proper directions to overcome them.
👉 Customers and end-users are different groups. I learned how to combine working towards two goals. Fulfilling users needs and business goals at the same time.
👉 Technical constraints. Complex data structures, and different frameworks used within the platform.
👉 Multiple languages. The platform is available in multiple languages. The design needs to be flexible to support all of them.
I wrote a few case studies at Starred Blog
